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World Premiere: “On To The Next One” – Jay-Z
(Feat. Swizz Beats)

If there’s one thing Lady Gaga’s done (well), it’s the way she’s brought high fashion to mainstream music’s forefront. It’s most evident in Hova’s latest video for the rambunctious “On To The Next One” in which whitewashed backdrops and crystal-encrusted skulls are lacquered in monochromatic paints, a Dazed-mag-ready model vogues atop a steep pile of blocks, and Swizzy swivels in a Keith Haring x Jeremy Scott moto-jacket. Here’s to hoping the Hov-endorsed spectacle will do more than Wintour’s Fashion’s Night Out in getting luxury back in gear. On to the next year!

photo courtesy of colette


3 responses to “on.to.the.next.year

  1. gaga deserves credit, but not here. jeremy scott and keith haring are definitely hypebeast already. high fashion? maybeeee. the vid looks gaga-esque because the styling is out there, but so is margiela, whom Jay already namedropped in run this town.

    yeah, he can look clueless at times (even as we speak: you’re only finding out about this now, hov? martin doesn’t even work there anymore), but even still i think our boy can take all the credit for this one. whatever that credit is anyway

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