World Premiere: “Ride” – Ciara (Feat. Ludacris)
Sometimes a bare minimum performance video works better for an artist than anything too shiny. See here: If the “Work” video likened Ciara to a “You Want This”-era Miss Janet, then her video for “Ride” is cut from the pages of the overly basic, breakthrough “Pleasure Principle” clip. Outfitted for the majority of the video in a midriff-baring tank top, Braves fitted (a reference to her beginnings as the ATL’s crunk queen), knee pads, leggings, and a pair of Adidas, Ciara sticks to her idol’s sexually athletic, archetypal aesthetic through shadows, empty soundstages, and a freestyled floor-fucking routine. It’s without a doubt, Ci was cut from the same domineering, dance-driven DNA that Janet was, delivered to the aughts for the identical reason Janet became so triumphant two decades ago – as a reminder to popular music that black women can, in fact, hold their ground amongst the Madonna’s (or today, Gaga’s) with a handful of nasty moves honkies can’t do. And for that, I am thankful.